We had multiple campaigns and 10s of looks to highlight Gigi in – all in a one-day shoot. I sent photo, makeup and wardrobe art direction along with the small team that handled on-site direction.
To make up for the sliver of time we had to create photo assets, we also utilized a co-creation approach to fill out the many deliverables this campaign needed. Briefs & footwear were sent to multiple photographers around the world, including Russia, China, Germany and the UK. We finalized and assembled those assets into digital, social, and retail tools to be used worldwide. I handled all the design direction and art direction across all executions, including the global toolkit.
To make up for the sliver of time we had to create photo assets, we also utilized a co-creation approach to fill out the many deliverables this campaign needed. Briefs & footwear were sent to multiple photographers around the world, including Russia, China, Germany and the UK. We finalized and assembled those assets into digital, social, and retail tools to be used worldwide. I handled all the design direction and art direction across all executions, including the global toolkit.
