adidas wanted to switch the physical location of a great deal of product within the NYSP retail store. They asked us to help reset the layout and bring a few of the marquee wall locations to life to match the products that would appear near them. We got to work, using iconography and localization to help create compelling storytelling spaces.
I led the team as Creative Director, with Jered Bogli as Art Director and Ali Evershed providing 3D and additional design work.
